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Phase 04 · Live cohort active

Claim
the pot.

Win cash. Or keep your $149 as 1-on-1 coaching credit with your dedicated coach. You walk out winning either way.

Live Prize Pool
$140,358.00
942 Challengers14:22:09
Next cohort starts Monday — every entry grows the pool
CONTINUE
USER_892 JUST FINISHED CARDIO·POT INCREASED BY $50·SQUAD_ALFA UPLOADED NEW METRICS·OPERATOR_082 ACHIEVED ELITE RANK·847 OPERATORS ACTIVE·68-DAY STREAK RECORD·12K WORKOUTS LOGGED·AVG -6.1% BODY FAT·USER_892 JUST FINISHED CARDIO·POT INCREASED BY $50·SQUAD_ALFA UPLOADED NEW METRICS·OPERATOR_082 ACHIEVED ELITE RANK·847 OPERATORS ACTIVE·68-DAY STREAK RECORD·12K WORKOUTS LOGGED·AVG -6.1% BODY FAT·
The Bargain

You'd be insane
to say no.

For less than one personal training session, you get the entire transformation system — built so it's almost impossible not to hit your goal.

Everything Included · 8 Weeks
Retail value · What you pay
8-Week Personalized Training Program
AI-built around your body, equipment, and goals. Periodized 8 weeks.
$499
24/7 AI Coach Access
Ask anything — programming, nutrition, recovery, motivation. Trained on 20+ years.
$200
AI Meal Plan + Macro Calculator
Personalized macros + daily meal suggestions. Zero calorie math.
$158
Wearable Sync (Whoop · Oura · Polar · Garmin)
Steps, sleep, workouts auto-tracked overnight. No manual entry.
$149
Daily Coaching Feedback on Every Log
Real coaching response on your steps, sleep, macros — every single day.
$300
Body Fat AI Scan
Take a photo, AI estimates body fat % — no calipers, no DEXA needed.
$99
4 Recovery Passes
Cover missed days. One bad week can't take you out of the game.
$50
Live Cohort Leaderboard + Community
Real-time competition. Social proof. Accountability that works.
Priceless
$149 Cash Prize OR Coaching Credit
Win or lose, your $149 comes back to you. Zero downside.
$149
Total retail value
$1,604+
Your price · Today
$149
The System

We took the failure
points out.

Every reason people quit a fitness plan — we engineered around it. Show up. Follow the system. The results are nearly automatic.

No Guesswork

Your 8-week program is built for your body, your equipment, your goals. Open the app — do the workout. Done.

No Calorie Math

Macros calculated, meals suggested, wearables auto-log your steps and sleep. Just show up to your life.

Coach in Your Pocket

Stuck at 11pm? Ask the Earnit Coach. Real coaching answers in seconds — no Google rabbit holes.

Recovery Built In

4 recovery passes per challenge. Miss a day to a sick kid or a flight delay — the system absorbs it.

Skin in the Game

Your $149 keeps you showing up on the days motivation alone can't. That's the actual hack.

$1,604 of system. $149 of risk.
Lock In For $149
Win cash · or get $149 back as coaching credit
The 8-Week Protocol

Eight weeks. One arc.

Six weeks of progressive build to forge the engine. Two weeks of peak performance to test what you built.

Phase 1 · Weeks 1-6
BUILD

Six weeks of progressive overload. Week 1 dials in movement quality and daily habits. Volume + intensity ramp through Week 6 to forge the engine you'll test later.

Personalized to your equipment + goals
Progressive overload week over week
Internal + external torque balance
Three energy systems hit every week
Phase 2 · Weeks 7-8
PERFORM

Two weeks of peak effort. Heavy lifting, max output, everything you built six weeks for. This is where the board sorts winners from finishers.

85-95%+ load on main lifts
Sprint + power finishers stacked
Final body comp check on Day 56
Cohort climbs the board together
Daily Objectives

Earn every day.

Six daily missions. Every check-in moves you up the board. Hit all six and you bank 100 points for the day.

10K STEPS
+15
7HRS SLEEP
+20
WORKOUT DONE
+30
HIT MACROS
+20
LOG WEIGHT
+5
64OZ WATER
+10

Max 100 pts/day · 56 days · 5,600 points possible

The grinder always wins.

The Dual Outcome

Win big. Win anyway.

OUTCOME_A

HIT YOUR GOAL. SPLIT THE POOL.

Finishers who hit their body fat goal split the prize pool equally. Every new entry grows your potential payout.

$149 × EVERY ENTRY = YOUR SHARE
OUTCOME_B

APPLY IT TO COACHING.

Didn't win the pool? Your $149 entry becomes a credit toward elite 1-on-1 online coaching with a 20+ year coaching veteran. You don't lose — you invest.

$149 ENTRY → COACHING CREDIT
THE COACH

YOUR COACH.

The AI talks to you every day of the challenge. A 20-year veteran takes over the moment you finish.

DAY_01 → DAY_56
THE EARNIT COACH

Backed by 20+ years of professional coaching across strength, conditioning, nutrition, sleep, and longevity. 24/7 in your pocket. Ask anything. Reviews every log. Flags every drift.

24/7 chat — answers in seconds
Personalized to your goals + data
20+ years of professional coaching
Day 57 · 1-on-1 unlocks
YOUR
HUMAN
COACH.
20+
Years coaching
1-on-1
Direct access
Weekly
Check-ins

This isn't the AI anymore. Voice notes. Video form reviews. Real plans built around your actual life. The kind of coaching that costs $200+/month at any reputable online program.

Direct messaging with a certified coach
Voice notes + video form reviews
$149 credit covers your first month
Limited finisher slots per cohort
METHODOLOGY
THE 8-WEEK PROTOCOL — BUILD · PERFORM

Every Earnit program follows the same two-phase arc: six weeks of progressive build to forge the engine, then two weeks of peak performance to test what you've built. Not three sets of ten for eight weeks. Not a generic app program. Periodized, balanced, intentional — built on 20+ years of professional coaching experience.

WK 1–6
BUILD
WK 3–6
BUILD
WK 7–8
PERFORM
ACCEPTING FINISHERS FOR 1-ON-1 · LIMITED SEATS
Finishers

Real results.
Real money.

The people who showed up every day. The pot they took home.

"I've done every challenge on the internet. Nothing made me show up like having $149 on the line. Week 4 almost broke me — the leaderboard kept me in."

BR
Brittany R.
-18 LBS · 6.2% BF DROP · WON $847

"Finished #3 on the board. The daily point system turned fitness into a game I actually wanted to win. Already signed up for the next cohort."

JT
Jordan T.
-14 LBS · 4.8% BF DROP · WON $731

"Long-haul driver. Did hotel-room workouts every single day. Cashed out more than I put in and dropped 2 belt sizes. Zero excuses."

MK
Marcus K.
-22 LBS · 7.1% BF DROP · WON $1,204
942 OPERATORS ALREADY IN

YOUR MOVE.

LIVE PRIZE POOL
$140,358.00

EVERY PERSON WHO JOINS GROWS YOUR POTENTIAL PAYOUT. BE EARLY.

JOIN FOR $149

WIN BIG — OR APPLY TOWARD 1-ON-1 COACHING. EITHER WAY, YOU COME OUT AHEAD.

Every finisher splits the prize pool equally · Cancel before Day 7 for full refund

Must be 18+. Not medical advice. See Terms for no-purchase-necessary entry.