New cohort starts every Monday

Do the work.
Get paid.

An 8-week body transformation challenge. Put $149 in. Finish strong and split the prize pool with everyone else who earned it.

$2,086
example prize pool · grows with every signup
If you finish
Split $2,086 with every finisher. The fewer who finish, the more you make.
If you don't
Your $149 becomes a coaching credit — apply it toward Elite 1-on-1 coaching ($300/mo) or Custom Programming ($149/mo).
$2,086
Example Prize Pool
8 Weeks
Challenge Length
$149
Entry Fee
Weekly
New Cohorts
Simple process

How Earnit works

Three steps. Real skin in the game. Real results.

STEP 01

Pay your entry fee

Your $149 goes into the prize pool. Finish and split 70% of it equally with other finishers. Don't finish — your $149 becomes a credit toward coaching: Elite 1-on-1 ($300/mo) or Custom Programming ($149/mo).

STEP 02

Follow the daily plan

10,000 steps. 7hrs sleep. 64oz water. Complete workouts. Hit your macros. Log your weight and body fat. Each task earns points — every single day for 56 days.

STEP 03

Finish strong. Get paid.

Log 6/7 days per week, hit 4+ workouts/week, and reduce your body fat % from your starting point. Every finisher splits 70% of the prize pool equally. The more people quit, the more you make.

Daily scoring

Earn points every day

Up to 60 points per day. 3,360 over 8 weeks. The grinder always wins.

10,000 Steps
+10pts
7+ Hours Sleep
+10pts
Complete a Workout
+15pts
Hit Your Macros
+10pts
Drink 64oz Water
+5pts
Share Workout Proof
+5pts
Log Weight + Body Fat
+5pts
Maximum points per day
60 pts
Prize pool

Finish the challenge.
Split $2,086.

Example based on 20 challengers. Grows with every signup.

Finish strong

Complete every week, hit your body fat goal, and you're a finisher. Every finisher splits the prize pool equally — cash out or put it toward more coaching.

Example — 20 challengers × $149 = $2,980 pot
$2,086 prize pool
split equally among all finishers · grows with every signup

Didn't finish?

Your $149 becomes a coaching credit toward Elite 1-on-1 ($300/mo) or Custom Programming ($149/mo) on Trainerize. The $149 tier is fully covered. You showed up. That counts.

Join now
Everything included

Everything for $149

For the price of two PT sessions, you get 8 weeks of the full stack.

Custom Workout Program

Coach-designed program built for your training style and goals, delivered through Trainerize. No guessing what to do in the gym.

Personal Macro Targets

Your exact daily calorie, protein, carb, and fat targets — calculated from your stats at signup.

8-Week BF% Goal

Personalized body fat loss target. Aggressive, safe, and specific to you.

AI Daily Meal Plan

A new meal plan generated every day, hitting your exact macro targets. No guessing what to eat — just eat, log, and earn your points.

Live Prize Pool

Watch the prize pool grow in real time as new challengers join.

Accountability Community

An active feed of challengers pushing each other. Post your workouts. Get reactions. Stay accountable. The community is what keeps most people going through week 4.

What challengers say

Illustrative examples — we'll update this with real stories from our first cohort.

"I've tried every challenge app. The money on the line is the only thing that actually worked. Didn't finish but still got coaching. No regrets."

M
Marcus T.
Lost 6.2% BF

"I hit 60 points 47 out of 56 days. Only 3 of us finished that cohort. We split the pool and I walked away with way more than I put in."

P
Priya M.
Split $1,740

"I didn't finish but my $149 became a coaching credit I actually used. The challenge still got me in the best shape of my life. Can't complain."

J
Jake R.
Lost 4.8% BF
Questions

Frequently asked

Do I need an InBody scan or special equipment?
No. All you need is a scale — a $25 smart scale works perfectly. Take a photo of the display and our AI reads your body fat % automatically. Don't have a scale? We have a free tape measure calculator built into the app. An InBody scan is optional if you want a verified badge.
What does it mean to 'finish' the challenge?
You're a finisher if you: (1) log at least 6 out of 7 days each week, (2) complete a minimum of 4 workouts per week, and (3) show a consistent downward trend in body fat % that hits at least 80% of your personal goal.
What happens if I don't finish the challenge?
Your $149 becomes a coaching credit on Trainerize. Apply it to Elite 1-on-1 ($300/mo, credit covers the first month partial) or Custom Programming ($149/mo, fully covered for the first month). Instead of walking away with nothing, you get a coach who already knows your stats from the challenge.
How is the prize pool split?
Every finisher gets an equal share. If the prize pool is $2,086 and 4 people finish, each person gets $521.50. If only 1 person finishes, they take the whole pool. Consistency pays.
Is this gambling?
No. The outcome is entirely determined by effort and compliance — not chance. There is also a no-purchase-necessary entry option (see Terms). Earnit is a skill-based commitment contract, not a game of chance.
What apps do I need?
None are required. Connecting Whoop, Oura, or Polar will auto-sync your steps, sleep, and workouts. Apple Health sync is coming soon in the iOS app. You can also log everything manually inside Earnit.

Ready to earn it?

New cohorts launch every Monday. Finish strong and split the prize pool. Don't finish, your $149 becomes a coaching credit — fully covers the Custom Programming tier ($149/mo). There is no losing.

Join for $149 — Start Today

You must be 18+ to participate. For educational purposes only. Not medical advice. See Terms for no-purchase-necessary entry option.